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Privacy Policy

Updated Privacy Policy for Ate

Last Updated: August 28, 2025

Your privacy is fundamental — transparency, security, and control over your data

This Privacy Policy explains how Felds Corp. ("Company," "we," "us," or "our") collects, uses, and protects your information when you use Ate, our AI shopping assistant service ("Ate" or the "Service").

Information We Collect

Information You Provide

  • Account Information: Email address, name, phone number (optional)
  • Profile Data: Clothing sizes, style preferences, brand preferences, budget ranges
  • Shopping Activity: Items you search for, track, or purchase through our recommendations
  • Communications: Messages you send to our AI assistant via web chat or SMS

Information We Collect Automatically

  • Usage Data: How you interact with Ate, features you use, search queries
  • Device Information: Browser type, IP address, device identifiers
  • Cookies: Session cookies for authentication and preferences

Information From Connected Services (With Your Permission)

If you connect services (for example, email for shopping insights), we only access and process the data you explicitly permit in order to improve your recommendations and the Service. You can disconnect at any time.

How We Use Your Information

We use your information exclusively to:

  • Provide personalized shopping recommendations through Ate
  • Send price alerts and restock notifications for tracked items
  • Process and facilitate purchases through affiliate partners
  • Improve our AI's understanding of your preferences
  • Send order updates and shopping assistance via SMS (if opted in)
  • Provide customer support

Data Sharing and Third Parties

We Share Data Only With:

  • Service Providers: Hosting (Vercel, AWS)
  • Affiliate Partners: Only anonymous click data to process purchases (no personal information)
  • Legal Requirements: If required by law or to protect rights and safety

We NEVER:

  • Sell your personal data to anyone
  • Share your shopping preferences with advertisers
  • Allow third parties to use your data for their marketing

Important SMS Consent Protection: All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Your Rights and Controls

  • Access: Request a copy of all data we have about you
  • Delete: Request complete deletion of your account and all associated data
  • Correct: Update any inaccurate information
  • Port: Export your data in a machine-readable format
  • Opt-Out: Unsubscribe from any communications at any time

SMS Specific Rights

  • Text STOP to any message to opt-out immediately
  • Text HELP for support
  • Manage SMS preferences at ate.com/settings/sms
  • Message and data rates may apply

Data Security

  • All data is encrypted in transit (TLS 1.3) and at rest (AES-256)
  • We use secure authentication with session management
  • Payment processing happens directly with merchants (we never see your credit card)
  • Regular security audits and monitoring
  • Strict access controls and employee training

Data Retention

  • Active Accounts: We keep your data while your account is active
  • Inactive Accounts: Anonymized after 2 years of inactivity
  • Deleted Accounts: Removed within 30 days of deletion request
  • SMS Records: Kept for 90 days for customer service purposes

Children's Privacy

Ate is not intended for users under 13. We do not knowingly collect information from children under 13. If we learn we have collected information from a child under 13, we will promptly delete it.

California Privacy Rights (CCPA)

California residents have additional rights including:

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed (we don't sell data)
  • Right to opt-out of sale of personal information (not applicable as we don't sell)
  • Right to non-discrimination for exercising privacy rights

International Users

If you're accessing Ate from outside the United States, please note that your information will be transferred to and processed in the United States.

Changes to This Policy

We may update this Privacy Policy periodically. We'll notify you of material changes via email or in-app notification. Continued use of Ate after changes constitutes acceptance.

Contact Us

For privacy-related questions, data requests, or to exercise your rights:

For SMS-related issues:

Legal Entity: Felds Corp. — A Delaware Corporation.